Obliphica represents a line of premium hair care products that, at the time, was fairly new to the North American market. In March of 2013, Obliphica was gearing up for one of the most awaited industry events of the year, the International Beauty Show (IBS) that took place in New York April 14-16, 2013. Weeks before the show, Obliphica's booth designers dropped out of the project because of their inability to meet the project deadlines. Three weeks prior to the show, Accenta received the request to design and manufacture the Obliphica trade show booth that would travel to five shows across the U.S., with the stipulation that it needed to be reconfigured easily into three sizes - 30x20, 20x20 and 10x20. The goal was to design a booth that was as elegant and eye-catching as it was versatile.The production processes, which normally takes 20-30 days, was expedited, and the head-turner of a booth was designed and manufactured using Accenta's patented A-Line extrusions in nine days. The project was such a success that in the same year Obliphica order another booth constructed using Accenta's Supreme product (black booth) which was also made to reconfigure from a 30x20 to a 10x10 structure.
REQUEST MORE INFORMATION